iiConnect - Email Marketing Software
Email Marketing is a great way of reaching new and existing customers, e-mail marketing is popular with companies because:
Compared to other media investments such as direct mail or printed newsletters, Email Marketing is less expensive.
Return on investment has proven to be high with email marketing, when done properly.
Emails are instant, as opposed to a mailed advertisement, an e-mail will arrive in a few seconds or minutes.
It lets you "push" the message to its audience, as opposed to a website that waits for customers to come in.
With email marketing It is easy to track. An advertiser can track bounce-backs, un-subscribes, open rates, positive or negative responses, click-throughs, rise in sales.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them.
When most people switch on their computer the first thing they do is check their e-mail.
Specific types of interaction with messages can trigger other messages to be automatically delivered.
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